Case Studies

How I’ve scaled design teams, matured systems, and delivered strategy at enterprise scale.

Scaling UX with a Custom AI Design Agent

I designed and built the UX Agent to turn early-stage research into actionable design guidance—cutting ramp-up time in half and scaling strategic insight across the team.

Redesigning Trust for a B2C Digital Banking Launch

I led UX research and design for GO2Bank’s public website—reshaping the consumer application flow, boosting trust, and increasing conversion by 15% for this mission-driven fintech product.

Transforming UX at an Enterprise SaaS Company

I restructured the design org, doubled headcount, and embedded UX into product strategy—building a scalable, high-performing team and a foundation for AI-enabled innovation.